Our Story

Luxury & Boutique Products for Body | Home | Soul.
Made in Australia.

This is the story.

Pure.  (pyo͝or)
adj.  pur·er, pur·est

free from anything of a different, inferior, or contaminating kind.

Purism.  (pyo͝or′ĭz′əm)
adj.  pur·ist

strict observance of or insistence on purity.


My name's Emily. I'm a student Naturopath, and I'm passionate about bringing you beautiful, pure products inspired by nature and natural therapies.

When my Mum fell ill, we found out that the form of cancer she’d had was actually genetic. I follow after my Mum in so many ways, and I realised that I couldn’t – I wouldn’t – sit around wondering if or when I’d be dealt the same card.

At the same time, I began to learn about the potential dangers hidden in my beloved beauty products.

At least 60% of every single thing we slip, slop or slap onto our skin (we’re talking about roughly 9 products per day for the average adult) ends up inside of our bodies and bloodstreams as though we’d actually swallowed it. And considering we’re spraying, wiping and scrubbing our bodies with 126 unique chemicals per day, on average (with 89% of those chemicals never having been tested for safety, by the way!), we’re exposing ourselves to issues spanning from allergies to cancers, reproductive issues to infertility, hormonal imbalances to learning disabilities, and more.

I started to realise that I want my life to be full of the knowledge I need to implement, live and love the healthiest, happiest life possible. I want to be able to control my future; to grasp my health in both of my hands, and make it brilliant. And I don’t want all of the above for just myself, but I’d love that for every other woman out there too! I guess, in short, that’s why I do what I do, and why I love doing it so much.

I make naturally therapeutic products for body, home and soul with the intention of helping as many women as possible. Inspired by nature and natural therapies (particularly naturopathy, herbal medicine and aromatherapy), I hand make natural skincare, herbal teas, and candles.

Let me assure you: I know that the market is saturated with ‘natural’ and ‘organic’ products nowadays. I know that you can buy natural skincare, or herbal teas, or just about any ‘wellness’ related product, just about anywhere.

It’s exactly why I utilise my naturopathic knowledge (I’ve almost finished my Bachelor of Health Science in Naturopathy) to make sure that my products actually WORK – they’re all infused with therapeutic medicinal herbs, and formulated with specific ailments in mind.


I’m not messing around when it comes to my health and wellbeing, and I sure as heck ain’t messing around with yours!


The Purist Collection was established in 2013 in Perth, Western Australia.