"100% Vegan, Natural, Organic, Gluten-Free Skincare"...or not.
I saw an advertisement on social media the other day for lipsticks that were both vegan and gluten-free. WHY ON EARTH WOULD WE NEED GLUTEN-FREE LIPSTICKS?!
Anyway. It occurred to me just how many companies are using trendy catch phrases like 'vegan', 'cruelty free' 'gluten-free', and even 'natural', to push their products.